Reflect the realness of your customers in every ad and diversity will naturally follow. But this points out the effort towards Social Engineering that is being made on us from all sides. Television is a tool used to brainwash people to believe that certain races of people are superior to others. But modern Disney is very different. Awakening normies are providing me with much merriment. and the buffoon, always a white guy, UNLESS the actors are ALL of color, then a buffoon would be allowed. Appreciate your thoughts, Robert. I have no interest in tracking or counting these things, but when advertisers shove it in our faces to this extent, its impossible not to notice. As a Delta frequent flyer, I cringe every time I walk down the jetway. Mostly white men. You know that scene in Sleeping Beauty where Maleficent shows the prince what she has in store for him? I think its funny imaging these losers making 6-7+ figures/yr patting themselves on the back for paying a black actor (probably less than they used to pay whites) to be in their boring commercials as if that can assuage their guilt. Not cancel culture. are being promoted by females. Tokenism is real. The greatest losses in life occur because we do not know what we do not know. Your spot on thats whats going on with todays cancel culture propaganda.its not right to be white in our current society. Could black players in the NHL then foot the bill for this? Its fine to be neutral. Why is this? Again money and power for the rich was behind it money and power was behind slavery and it still is hopefully we will all get past the hate and discontent but, it wont happen by trying to force it. And I think a lot of people instinctively realize this even if they have difficulty expressing it. The only thing I can guess is advertisers are trying to social engineer society. Occasionally there is a tan or brown-skinned person thrown in there. Forced diversity is not working for me. Yes, I agree, this absurd level of over-, under, and misrepresentation in ads would have been brand suicide in saner times. In watching TV from the US, my tico friends say to me things like: wow white people arent important in the US. Clearly, this is a topic that people want to talk about. When I approved advertising campaigns for my product lines, it needed to have actors and scripts representative of the target market we were trying to reach. Everybody knows black people dont go hiking in Sedona and the Grand Canyon and go skiing and mountain biking and four wheeling, and their households never look like the ones on TV theyre filthy and full of rage and violence thats where their kids learn it and grow up to be criminals! I dont blame you a bit for turning off the tube in favor of books and movies, Madge, but I would encourage you to hit back with a parting shot before you go. As this was for all intents and purposes a manufactured generation raised on Disney Cumbaya, Sesame Street, anti-white propaganda, blatant feminism, rap and hip-hop culture, they have turned out precisely as intended. I dont believe they are diverse just playing the role. My wife and I have been noticing this trend increasing (obviously in the wake of #me-too and George Floyd) and have been calling bullshit on it since. For example, hire a woman to communicate about womens issues. Alas, these are not sane times. Yes, yes. A very simple chromosome test is all that is needed. 1. His presence was a sign, so the argument goes, that the movie's creators had clear left-liberal . Liberal white creative types were so wracked with white guilt the only thing they could think to do to assuage it was to erase white people (esp white men) from advertising. I cant help but notice the blatancy of this and it feels so forced and ingenuine. Unfortunately, the brainwashing has been so constant and so thorough that most have no idea. Having Expectations to achieve as much as possible with persistence in spite of the obstacles and the snags that life presents. Ultimately the enemy is Satan. And it all just aint about a disproportionate amount of blacks in commercials. But I hesitated because I wasnt 100% sure of Robs politics/social outlook. . I started to wonder why the vast majority of mixed relationships in ads were black male-white female and not the other way around. I thought I was a horrible person for even slightly thinking or feeling frustrated with what Im seeing. You may also not be able to link effectively with Facebook, Twitter, or other social networks and/or not be able to share content on social media. Congratulations for exposing what has been obvious to me but taboo to speak about if one is a white male. On the topic of authenticity: In my research for this blog post, I happened across an article from the UK on how some advertisers have faced a backlash for tokenism that is, running ads filled with white actors and checking the diversity box by including one single member of another race or ethnic group. and many references to the over-representation of Black actors in advertising (which I have noticed), but neither you nor anyone who has commented has given the percentage of commercials employing black actors. By portraying all cultures the same with people of all races talking and behaving white these ads and advertisers actually disrespect, and misrepresent, every culture. some complain about the fast food ads, and some (or ONE person who wrote an opinion piece?) (Wouldnt that actually be misappropriation? So confusing.) You will see a lot of these cheap videos on YouTube, or like those small screen pop-up videos that plague monetized food recipe blog/channels. Its my belief that all these things are doing harm and serious damage and just pissing people off even more. https://www.nbcdfw.com/news/local/diversity-in-commercials/76279/, Thanks, Robert. Imagine if they portrayed the whites as the smart ones who shop where the advertisers say or buy their products and its the blacks who are too stupid not to buy their products and have to be schooled. This is brand suicide. America GET YOUR BACKBONE BACK AND START SAYING NO TO THESE PEOPLE!!! Copyright 2023 Association of National Advertisers-established in 1910. Microsoft censors 80% of my posts replying/responding to obvious left leaning readers/posters trying to give my conservative opinion/side & they constantly censor me. This is NOT the same country and society it was 60 years ago. The original tweet: The NHL is proud to support this past weekends Team Trans Draft Tournament in Middleton, Wisconsin. But Ill bet its in the top 5 for virtue signaling. Americans vote with their wallet. The sad part is, as you said, seeing this absurd over-representation of black people day in and day out begins to do more than just annoy after a while. T his report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time . its not like EVERY black person agrees with both and therefore is a self-contradicting blowhard. If enough people are dissatisfied with the ads they should quit purchasing that companys products and thus let them know how they feel. That said, I think you expressed yourself quite well. White kids, really all American kids regardless of race, are being Blacked/Africanized we can easily see. Thats why I rely on you, my astute Cranky readers, who have never let me down! You might be interested in this article at Real Clear Politics titled Its Time to Acknowledge Anti-White Racism. Check the part where the author notes that the very definition of racism has undergone a radical change (this according to a new eighth-grade education textbook foisted upon students in the Albemarle County (Virginia) School District. Art to be good, has to reflect truth in nature and if doesnt, then it is propaganda. This is an expansion on the magic negro trope. Yes, equity is paramount and we marketers should all strive to achieve it. I dont consider myself a racist by any means, and hinting that Im not supportive or on board with all the overnight, progressive changes and what I see as financially driven portrayals of race in commercials and ads. In some cities, the best and newest YMCAs are in mostly black neighborhoods. I love how she justifies her paycheck. These schemes absolutely have a shelf life and we are at the end of ours. I think we need a diversity team to fix these glaring problems, stat. . Be sure to click the Back button on your browser to return.]. Quit paying to go to see those movies. Some incorrectly say the need to raise funds and the desire to support real diversity puts universities in a bind. But if fitness ads over present black people some of them may say that they target them because people think that only black people are fat. They dont care about anyone else. Black people are seeing themselves everywhere which may strike a few of them as odd, as if white corporate America is shamelessly pandering to them but any warm fuzzies this may bring are likely negated by the fact that blacks in commercials behave just like white people. I am sure that for the vast majority of the UK this is not the case. Let me tell you how I think this is all playing out among the American public: As for the rest Asians, American Indians, Alaskan Indians, Pacific Islanders Im sure theyd like to see more representation, too. watching youtube just nowNavy Credit Union commercialno white males2 POC males and an Asian lady. I never wanted to have a baby and wanted stuffed cats instead of dolls. White men ARE shown to be bigger/ plus-sized. You dont need to guess about what kind of images and language people want. I do hear them complaining that TV commercials seem to be promoting an agenda rather than reflecting real life. They are owners and CEOs of major corporations and professors at prestigious universities. A person of color is a victim of racism, by definition. It blew my mind, yes we are being force-fed fake commercials, listen to this agency CEO, unbelievable. The majority of emcees of tv shows are black, awards shows are hosted by blacks and the presenters are mostly black. A group of atheistic supporters of chaos to brainwash and control all human society. Thats captain vanilla. It drives me nuts, and for so long I have felt like I am the only one who gets worked up about it. And the further on the holiday season it goes, it seems only black people celebrate Thanksgiving and Christmas, oh unless they have white family or neighbors who they graciously invite over. Its like a masturbatory fantasy for some people. Ive wanted to ask a black person if they dont just feel really insulted by all this. According to 2020 Census data, white people make up 61.6 percent of the population, black people 12.4 percent, Hispanics or Latinos 18.7 percent, and Asians 6 percent. . And they think they can fix racism by depicting black people as cultured, educated, successful, and harmless. Youre not alone in that theory, Anonymous. I am a CAT. I was thinking about doing the same thing its definitely a lot easier than setting an email to each individual company that portrays blacks and commercials being Superior over white guys are made to look like total buffoons and inferior to blacks. One of the best ways to portray diversity in your marketing is to use real customers and . One of the things that concerns me most about this topic is how many brainwashed people are so eager to dismiss us the people who dare to speak out about the ridiculous mishandling of representation in advertising, entertainment, etc. That is how I deal. However, it can be difficult to incorporate diversity in a way that feels authentic, rather than a forced reply to a growing demand. Is this some sort of mad over-correction from that year when someone noticed that there were no black actors or movies nominated for the Oscars? Patrick Ward, High Speed Experts. Who is committing the crime currently?.. A breath of fresh air. . Though I will say that Ive been seeing more Asians in commercials than whites now. But at the same time, the advertising companies were developing a new marketing strategy that got away from mass markets Positioning (Rob, you know what Im talking about). Spot on Cranky! Thank goodness somebody voiced what I have been thinking for days. Ive known people who lamented on how much time and money they had spent (especially the early morning drives to practice) to support their kid who wanted to play hockey. Anyone with healthy self-confidence does not require the culture to prop up their egos. And again, your comments about the roles blacks have in commercials were dead on. https://en.wikipedia.org/wiki/Girl I understand what my staff is going through; I dont have to conduct research studies. Does that represent the true numbers of passengers or the target for airline passengers? But this is not happening just in commercials, look at all media. All of this is was clearly agenda driven coverage. While were on the subject of equity in advertising, why is it that TV commercials portray white men as feminized, stupid, stay-at-home dopes who cant make it through the day without the help of women, children, and people of color? Turns out, its true. I am a gay man and i am SICK AND TIRED OF ALL THE LGBTQ BULLCRAP BEING SHOVED DOWN OUR THROATS!!! I live in Canada and its the exact same thing here as well, 73% of the population is white yet nearly all our advertising features mixed-race couples predominantly with a white female and black or now sometimes Indian spouse, and mixed children, but it gets worse. And in print ads, commercials, etc. Research: How Companies Committed to Diverse Hiring Still Fail I laughed at the commercial showing a black upper middle class family cooking Smores in their backyard. White and not-skinny. The women in commercials, no matter what race, are a size 0 model and theyre never shown eating. Nowadays, however, a lot of this women-and-minorities-everywhere-at-the-exclusion-of-white-males is over-the-top pandering at best. Enough with their double standards crap. GoodRx The Garcias are good at getting the most out of things. Erik Radle, the CEO of Miller Advertising (Texas) has openly bragged about how advertising is going to change our society. You shouldnt be.). This was the first tournament comprised entirely of transgender and nonbinary players, with around 80 participating! And if the definition of racist necessarily requires holding a position of power, then tell me who has power over the hearts and minds of our kids en masse through public institutions and entertainment propaganda: A. rappers, celebrities, certain unnamed conglomerates who happen to operate a HUGE segment of childrens programming, et all? Youre not alone. Portrayed white women, and men and women of color. Also almost never see Asians either. READ IT!! As a marketer, I understand that maybe advertisers are trying to reach new customer groups. But lets be honest, how many families does that represent? I agree there is an over representation of POC and a not so subtle effort to marginalize whites men but it goes way beyond Obama (whom I respect and admire). Powers that be in Hollywood and on Madison Avenue want women to stop breeding with white men. Isnt it just a little bit racist of advertisers to tell us that blacks and other people of color must walk, talk, dress and behave like white people, and partake in activities favored by whites, in order to be successful? For interested Cranky readers, Kris is talking about the Federal Reserve System, a central bank which despite its name is neither federal nor a reserve, and the creation of which in 1913 introduced in the United States a debt-slave system from which we can never get out. Who are they kidding? dumb commercials are not necessarily a bad thing. And the alien up there in his spaceship would have to also conclude that nearly all white men are clueless bufoons, the butt of jokes from his wife and spoiled kids, and that nearly all figures of authority and respect, whether its a boss at a large company, a doctor, a judge, your local pharmacist, or anyone else that you would look up to, will be a minority. Yes black people are way over represented in ads. Thats another funny trope. And luxury car commercials. In regards to the number of black male/white female couples in commercials I would only add: What message does that send to black women? I really feel sorry for the kids being born today. You can search our website for events, press releases, blog posts, and more. See all Cranky ad reviews | Go back to blog home page | Subscribe for free. Whay ever happened to hiring someone because they are the best person for the job? Thank you for putting into words what has been bothering me for the last two years. The only way out I see is to try and make these companies (including your catalog company) pay a price for their actions. Oh, thank you, Anonymous. You get the drift. Use cartoons or just anything other than actors! lol. Absent, but it didnt stop me from achievement. I did contact one company to comment, politely, but received a lame-excuse response. Yes, but if that group is grossly over represented in commercials, then white folk may think -hey, they be don ok now!..and we tknow their not. In answer to your question, its both. Its nice to see that others also notice and disapprove. However, that does not explain why they ignore the 80% of whites that are the current and future customer of these products. Not with any solution or anything with substance, but rather, with a cliche: the first step in solving a problem. I do believe that their day will come sooner than they think. I see youve done your research. Is that not the very definition of racism? And not only that tell these companies youll be taking your business elsewhere; perhaps to a competitor that doesnt wear its politics on its sleeve. Kobi Ben-Meir, Yalber, Hire more heads of creative agencies and roles. In any case, the media, government, and yes, advertisers too are sowing the seeds of racial division through their constant barrage of misinformation, manipulation, and spin. Slavery has existed within all peoples over the world. If black people (12.4 percent of the population) were represented proportionately in TV advertising, just 3 out of every 25 characters would be black. I was astounded at what had happened to tv since my last road trip. I wont even try to mask my disdain for Nissans horrible Hollywood sales event ads, although I would like to lampoon them with scenes from 1963s Charade. Thank you. Where are the Asians? they are all weird). Often he complains about how shows are too woke. News outlets? Its been that way for ages. I dont want to see 2 guys kissing, 2 girls walking hand and hand or every black living in in the Hamptons. The Left admonishes us to celebrate the differences in our cultures while completely ignoring the fact that different cultures may in fact have different preferences in careers and entertainment. Authenticity is often valued more highly than forced diversity. Dont allow our media to control who should or should not be placed on a pedestal. The Davos crowd is trying to destroy America because our Christianity and freedom-loving traditions stand in their way. Walt Disney did not have a problem depicting masculine heroes. the laundry detergent Gain those commercials, as dumb as they are, seem to skew heavily towards black consumers. I am just sick of all this CRAP being shoved down our throats. I dont even knowdont they think some black people might be offended by these commercials, like theyre being white-washed, for lack of a better term? (See inset.). Perfectly coiffed. No wonder black fatigue is becoming a thing. This has been decades in the making, and has been very subtle and well planned. Its complete nonsense. By that time (late 2021), the overrepresentation of blacks in advertising had reached absurd proportions, becoming blatantly and bewilderingly obvious to any fair-minded person who was paying attention. In reality, however, Muslims account for 14.3 percent of Londons population, and black Africans 7.9 percent. When you see 95% of commercials featuring 95% black people, its because of black producers/directors/executives. I am a white woman from the United States. Its because Europeans do not operate advertising agencies or movie studios. I prefer the authenticity of brands like Sprite and Cheerios that frequently target the black demographic specifically because they already have an affinity with this audience or they want to make inroads with these consumers. Therefore, not only does the new definition fail to capture the full meaning of racism; the definition is itself an example of the anti-white racism being taught to our children.. Just an example of how insane these people arelast summer when I took my son to the playground, he went down a slide right after a black girl went down before she got to the bottom. Get the best people, dont create some arbitrary demographic mix. (Witness attempts to reboot the film Annie, The Wonder Years TV show, and Marvel and Disneys efforts to replace white characters with characters of color, and even change their genders and sexual orientations.). Companies will be forced to address their . He also often had female villainsthe worst thing as a villain in a Disney film was the evil mother. White men are finding it harder to find work no matter what their skill or education level just for the sake of diversity. I see them small as ignorant tools. Life imitates art. Black Hip-Hop stars are stereotypically viewed as successful therefore that image is often used in association with a brand/product. Its great to hear from someone with marketing knowledge who isnt drunk on the Kool-Aid. Thanks for speaking up, Jake. Hollywood is not making art at all anymoreits all social engineering propaganda. Youre exactly right, Thor. That black Americans wouldnt be able to vote if they cant mail in their votes because they would have no way to get to a voting booth on election day, or that there are no bus routes to some voting booths, as if black Americans can only use public transport and dont own vehicles. When you do see a commercial aimed at Latino consumers, the commercials go out of their way to make sure that you know that the people in the commercials are Latino by saying the surnames out loud: Chevy Silverado Thanks for bringing me with you today, Mr. and Mrs. Lopez I hear you, Steve. The home security ads all show white male burglars. Especially when hispanics are +20% of the population and black people are 14%, but black people are completely overrepresented in media and commercials. She told him, Sir, Ben Franklin Savings has assets of over 6 billion dollars. The AT&T Fiber spot with the mom turning into a pixelated monster via video call ironically from one of the oldest corporations still operating into the 21st century, is one of very few commercials Ive seen recently that strikes gold. They dont and they shouldnt. And therefore will feel comfortable buying products from companies that support diversity. Constructive feedback and criticism is the way to make your voice heard and hopefully get someones attention. Advertisers, be aware Im not alone. Ive noticed it, too a conspicuous number of women replacing traditional male leads in truck commercials, super-hero movies, etc. Considering how many Jewish people are said to own and run media companies, the lack of Jewish representation does indeed strike one as odd. Are they hoping they can influence black families to behave like white families? That seems to be the only recourse we have left. The whole you have to be an activist or youre a racist deal is getting old. Thanks so much for your comment, Brock. Fortunately, the topic had been on my list for a while and I swear it was you (or perhaps another Cranky reader) who was brave enough to broach the subject in one of the comments sections. It seems that since the BLM movement really took off in 2020 the advertisers are falling over themselves to be more diverse than the next one. Homosexual couple having fun together "Diversity" has many different . Its absurd especially given the lack of Asian American representation. However, that should never mean 90% one race unless that is your target. but theirs are not witty, not cute, w./ nothing endearing. It is refreshing to see an advertisement showing an all white traditional family. History shows some of the first slaves in America were bought by other blacks, there were also white and Indian slaves, Chinese slaves, you name it we have all been slaves at one time or another, slavery was not right who ever pushed it, and it still exists around the world today. If you are a long-time Cranky reader, then you know that I believe authenticity is a key component in advertising. Actually, Jordy, I dont think Robert is being sarcastic. Let's talk about forced diversity in TV commercials Like I say, Im a liberal so I watch MSNBC. And the irony is when there are black American families that do strive to be successful or achieve affluence, they are criticized as selling out or being uncle Toms by others. Yes, just like race, the mouth-breathers behind all of these so-called equity movements have gone way overboard with regard to the representation of womens bodies. Well before this subject matter was put forward, I had wanted to send Rob a private email about this (and regarding the pussifaction [excuse my terminology]) about this subject. It is so rare to see a white person in commercials, but if we do, get this theyre actually belittled. Every single night, there is a shooting/homicide. We wire-hanger-bodied, pasty, straight-haired girls need to get dressed, too. The term, forced diversity, is traditionally used by those who feel annoyed by the change in certain plot narratives of the audiovisual media. How many movies are made now featuring men (and some women) in their 70s as the action hero lead? It shows the truth. Thank you! Nissan had an ad last year that I found annoying in great part because it had an unmistakably white boy call a black woman mom, but also seemed to be advocating the idea that women are all poor drivers. Vote the D. The 2 DAs running this country are putting us on more commercials and TV. I send emails every day to advertisers and tell them congratulations for being BLM loving SHEEP and just like all the other advertisers riding the black bandwagon just so they can be PC and shame on themselves for going out of the way to make white people look as stupid and frumpy as possible in comparison to the black actors! Once the Romans went down that path their society began to fail. A large percentage of the tv commercials are of course pushing social justice of one sort or another. Yes, the erasure of strong male role models from American culture is absolutely intentional. Could it be the NHL is overwhelmingly white because of demographics, history, and lifestyle choices in large part?
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