What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. Thanks to Ariel who did an amazing job. Im proud of the numbers. I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. They do it like an hour a day. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. Heres a funny anecdote. How do you make sure they get attention? The Ron Burgundy Podcast - Apple Podcasts - Apple We try to organize them into slates that have EPs and producers on top of them. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. I dont depend on it. Is that present for you? Hi, Ron Burgundy fans! Join us for a heavy dose of research with a dash of comedy thrown in for flavor. Ive always thought about it. People trust podcast content more than they trust what they see on social media by like 60 percent more. Its worked for them for 10, 15 years. Thats a meeting I want to go to. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers Subscribehere! Crypto company Gemini is having some trouble with fraud. Its good content. The Ron Burgundy Podcast Is Launching on iHeartRadio! Radio is a more ruthless industry than podcasts. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. Because if youre launching new stuff, youve built the archive, you built the library. Ron Burgundy Finally Figures Out What a Podcast Is - iHeartMedia Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . Whats the structure below you to make all this work? The fifth season brings canned laughter and an audience . Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. The toothbrushes were great. Our job was really simple. Anderson .Paak agrees to do the podcast. Over at The Late Late Show, Ferrell's Burgundy once again treated the . One is called the multi-platform group. Do you think that youre moving the high-margin dollars into the longer tail? Youve never bought downloads to run game ads? A million monthly downloads or more is a ton. By the way, put TheVerge.com on the home screen of your phone. Do you even talk to them, or are you just like, Screw it, take my RSS feed? This is the only room where you can say that and people perk up. That is some real Silicon Valley stuff. Ron listens to an Opera Singer, to see what all the hype'sabout. Best iHeartRadio & Ron Burgundy Podcasts (2023) - Player Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. On this distribution I make this. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. Are you on the side of having a wide distribution and using that to convert against whatever your other business is? It comprises broadcast radio, live events, and a few other things. Eighty million Americans a week listen to podcasts. The Ron Burgundy Podcast - Google Podcasts By the way, 75 percent of that third is broadcast radio. Be a startup, or is it something that you did? Thats right. All of us do this, including myself. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . Its also how we got here. We give a ton of in-show podcast promotion as well. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . The marketing team is like, What are you doing?, Yeah. Aren't. Real. Well, we have over $100 million a year in broadcast radio marketing. That is technically a long tail show. About. The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Anchorman (film series) - Wikipedia The Ron Burgundy Podcast. This one was definitely very real. We tend to think and work sequentially. We have a few minutes left. Carolina Barlow's Podcast Credits & Interviews | Podchaser This is the org chart question now. Big Money Players and iHeartPodcasts. How have you arranged iHeart Digital? Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. Even Decoder is bad at marketing; this is as much marketing as weve ever done. We started a company with Will Ferrell called Big Money Players. Is that something you think about as targeting? Like you said, yes, targeting is getting harder for digital social media platforms. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. The creator and the ad-serving publisher, in our case, are in total control. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we . Ron has his good friend Lonnie Jenkins, famed jingle writer, on the pod to get a littletipsy, and sing some songs. You brought up your numbers, so I have to ask you about them. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. Which one of your children is the business affairs group? Introducing: The Ron Burgundy Podcast Season 5 - imdb.com Again, I hate to keep repeating it, but I dont see the problem Id be fixing. His last remarks drew laughter and claps from co-workers. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? I only say this to you because thats how we do that sale. Conal Byrne is the CEO of iHeart Digital. Big Money Players and iHeartPodcasts. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. Yeah. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. I do. I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting. Are you open to video? I have a card here that says NFTs on it. They want to do a really good job. i believe, an audio podcast mixed with a live audience, is a not a good mix. It was a packed house and a great time. Sometimes they just shuffle it to create change. Will Ferrell has started a podcast as the character he played in the movie of the same name. Hes fantastic. I cant find the reason in podcasting. I want to come to exclusives and to consolidation. My point in answering this way is that he uses this company, to some extent, to find new comedic talent that is the long tail youre talking about. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! In my opinion, I dont think we would be where we are as an industry otherwise. Theres a sigh of relief from the YouTube people somewhere. Monocle 24: The Foreign Desk: Explainer 355: Ron DeSantis vs Disney Maybe one day you will, but not today. Yes, we do that all the time. Or this will be a business in and of itself, and thats fine too. Ron Burgundy Gets Stuck In An Elevator During Podcast | iHeart Bob Pittman can buy Stuff Media and say, You know what? Carolina Barlow On Podcasting, Producing & Being Will - GirlTalkHQ The Ron Burgundy Podcast - Comedy Podcast | Podchaser This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month.
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